London based Rockworld.TV, which broadcasts on Sky and via the net, has announced a partnership with US based Infernal Machine which will give the broadcaster access to a library of rare music footage owned by the American firm. The deal will also see Rockworld.TV content broadcast on other media platforms in which Infernal Machine has interests, mainly in the US and Far East.
Among the rarities Rockworld.TV now has access to are recordings featuring Led Zeppelin, Aerosmith, The Who, Jimi Hendrix, The Grateful Dead and The Beatles. Much of the content is currently stored on redundant formats like Super 8 and Laser Disc, but the two firms plan to transfer it to digital and edit it for a Classic Rock programme.
Pete Hadfield, co-founder and joint CEO of Rockworld.TV owners Carnaby Media told reporters: "This agreement signals a major step forward for Rockworld.TV and will see the channel's content distributed across key territories and platforms throughout North America and the Far East. In return we are getting access to some of the most exciting music footage in existence, a great deal of which has rarely if ever been seen before, which make our broadcast offering even stronger than it is already. Rockworld.TV is an independent broadcaster and TV producer financed almost entirely by private individuals with a passion for ground breaking music television and this new deal is vindication of their investment to date".