Apr 15, 2008 • 1 min read

Ronson forms Allido alliance with Interscope

Mark Ronson has formed a joint venture with Universal's Interscope for his label and production company Allido, with US rapper Wale as the first signing.

That Mark Ronson has formed a joint venture partnership with Universal's Interscope with regards his own label and production company Allido. Previously Ronson has worked with SonyBMG on his label projects, and past Allido signings Daniel Merriweather and Rhymefest will continue to be signed to SonyBMG US's RCA label. The first signing to the Allido/Interscope JV will be US rapper Wale.

Confirming the new JV with Ronson's company, Interscope man Jimmy Iovine says this: "One of the foundations of Interscope has been partnering with producers who can move the needle of popular culture. Mark has that rare ear for great songs and artists who will have extraordinary careers".

Ronson himself said: "Jimmy Iovine is a dude. The plain fact that he started out as an engineer on 'Born To Run', went on to produce records for U2 and Patti Smith, and then formed one of the most influential labels in the history of American music encapsulates every reason why I would want to be in business with Interscope Records. I've always tried to balance discovering brilliant new talent and producing great records; and, along with [business partner] Rich Kleiman, then putting those records out through Allido Records. Interscope is the perfect place for us to do that. What a dude".

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