ROXi, the TV-set-centric music streaming service that evolved from a thing called Electric Jukebox, which you'd probably all forgotten about until I just reminded you about it there, has announced a big old deal with Sky. Which makes sense. Sky is quite TV-set-centric too, I guess.
It means that Sky customers will be able to access the ROXi service via their Sky Q set-top box, without having to buy a separate ROXi device.
The tie-up is "revolutionary", says ROXi. Revolutionary for it, because it gets its service in front of millions of UK consumers. Revolutionary for Sky because the broadcaster can now offer its customers an add-on music service delivered via their Sky-connected TVs. Vive la révolution.
Reckons ROXi boss Rob Lewis: "The next revolution in digital entertainment is about shared entertainment experiences that bring friends and family together for great fun times, delivered on the biggest screen in the home - the television".