The Sentric Music Group has announced a new joint venture with management firm Prolifica that will see the former power the latter's publishing division, providing administration and creative services.
As well as working in artist management, Prolifica also has label and publishing operations. Existing Prolifica management clients Maximo Park and Childe are the first songwriters signed for publishing under the new partnership with Sentric.
Noting that the two companies have already worked together on previous projects, Prolifica's Stefano Anselmetti says of the new deal: "Prolifica and Sentric spent some time working together on different projects and we realised that we all shared a great creative energy and a common artistic vision. So, it was a very natural step for us to join forces with the wonderful team at Sentric and we are looking forward to a very successful partnership".
Meanwhile, Sentric CEO Chris Meehan explains: "The Prolifica team have great creative vision, style and work ethic. It was apparent that Sentric could level-up their offering with our ever-expanding infrastructure and collection network. In turn, Prolifica's exciting roster of artists will give our creative team plenty to work with. I look forward to seeing what we can achieve together".