Viacom and Sky have come to a new deal regarding the distribution of MTV via the Sky network – leaving Viacom £5 million worse off. While most TV channels pay Sky to carry their services, the Sky/MTV deal is the other way round – Sky pay MTV a share of their subscription monies. But with the contract up for renewal this year Sky were expected to drive a hard bargain because of EMAP’s increasing importance in the music TV sector (and, of course, Sky’s own moves into music television). The new deal – reportedly worth £20 million – will probably be viewed as a victory by both sides. Sky have cut there costs by 20%, but for MTV it could have been a lot worse.
Aug 14, 2003
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1 min read
Sky and MTV agree new distribution deal worth £20m
Sky and Viacom have agreed a new deal for distributing MTV, reportedly worth £20m, with Sky paying MTV a share of subscription money.