Those Slug And Lettuce pubs are changing the soundtrack of their bars through a partnership with the !K7 label. !K7 have put together a number of four hour sessions by the likes of Benjamin Diamond, Kruder and Dorfmeister and the legendary Roy Ayres, which will be played out in Slug And Lettuce pubs. Postcards in the bars will provide punters with a guide to the music they are listening to, while giving customers a chance to win CDs from !K7's DJ Kicks series.
Confirming the partnership, Nicola Acreman, Slug And Lettuce's Marketing Manager, told CMU: "The whole activity is the brain child of the Slug Music Forum - a small group of general managers who are responsible for our music across the bars. The forum meet every month to run through new music styles and linking with !K7 is an ideal way of keeping up to speed with what our customers are listening to."