This is interesting. Music publishing firm Sony/ATV has announced it has entered into a partnership with London based Corporate Creative Licensing which will see iconic lyrics from songs in its catalogue appear on merchandise, including t-shirts and greetings cards. The first product range to come from the deal will be a collection of t-shirts featuring Beatles lyrics which will be sold by HMV.
The deal was conceived by CCL's Head Of Licensing Michael Gottlieb, who told CMU: "I think this is a really exciting concept. Everyone has their favourite song lyric that means so much to them. Now people will have the opportunity to wear those emotions on their sleeve! From fashion items and accessories to cards, stationery and gifts, song lyrics will resonate with the public."
Sony/ATV MD Rakesh Sanghvi added: "This is a simple idea that nobody has implemented with any real effect before. Other publishers have mooted similar themes in the past but to my knowledge only very few products have actually made it into the marketplace. We are taking this very seriously, our first deal with HMV is already in place and we are planning to roll out a number of innovative products throughout the rest of this year and beyond".