Sony Music Brazil has launched a new 'digital accelerator programme' which will, and I quote, "drive artificial intelligence and machine learning developments in the Brazilian music market ... that can support artist career development and better fan experiences". And why the hell not, say I.
"We are excited to announce the launch of our new digital accelerator programme as we work to use digital innovation to help further grow the reach and commercial opportunities for artists and provide more transparency and ownership for artists of their own data", says Paulo Junqueiro, MD of Sony Music Brazil.
"By deepening our partnership and engagement with the vibrant Brazilian developer and start-up communities", he adds, "we want to deliver more connections between music lovers and artists and help artists expand their reach to new audiences".
The programme began with a hackathon involving 300 developers, designers and marketeers. Standout projects created during that event, says Sony, include an AI tool that seeks to help the hearing impaired to enjoy music, an app that matches playlists to images, and a project that promotes fan engagement through a series of social media based challenges.