Sony Music has launched a new pop quiz for Amazon Alexa devices called 'Number One Fan'. Developed by the major label's 4th Floor Creative division, the game will feature a different Sony-signed artist each month.
Each artist will ask a trivia question per day about themselves over a 30 day period via the Alexa 'skill'. Those who engage with it will be asked to opt in to receive reminders of subsequent questions and to enter a prize draw to win signed artwork.
The first artist to take part in all this is Tom Walker, who says: "Really excited to be part of this campaign with Sony Music UK to be the first artist to host the 'Number One Fan' music quiz! I had a lot of fun recording these questions and I know you've all been enjoying quizzing under lockdown so I hope you enjoy this one, it's all about me haha!"
Dorothy Hui, VP, Digital & Audience Development for 4th Floor Creative, adds: "As voice technology becomes more sophisticated and ubiquitous, conversational interfaces will transform how we market artists and facilitate music discovery".
"Sony Music UK is continuing to build our learning agenda in voice technology and 'Number One Fan' is the next phase in this venture", she goes on. "Tom Walker is the perfect artist to pilot this skill - his personality shines through in the voiceover and his fanbase indexes highly with voice technology".
Good indexing, Tom Walker fans! The game is currently only available in the UK.