Sony Music-owned artist services business AWAL has formally launched in India and South Asia after acquiring Indian digital distribution firm OKListen.
Based out of Mumbai, the new AWAL division will be led by OKListen founder Vijay Basrur, who will report into both overall AWAL CEO Lonny Olinick and Sony Music India MD Vinit Thakkar.
Says Olinick: “The independent music community across the region is full of potential. Together with Vijay, I look forward to AWAL becoming a true creative hub for India and South Asia’s independent artists, with resources dedicated to developing careers that are committed to creator integrity and global success".
Basrur adds: “It’s a privilege to join AWAL and spearhead the next chapter for the company and its global roster in the region. AWAL is already well known in the region for helping artists at any stage of their career. I look forward to bringing AWAL’s expertise and global reach to our creators and developing the next phase in their careers".