Sony electronics has announced a partnership with that there independent download company 7Digital which will see Sony Walkman Wirefree digital media players coming with special vouchers which will allow new walkman owners to download a free music video from the 7Digital platform. Exciting stuff. The vouchers will come with Walkman Wirefree devices sold through Argos.
7Digital chief Ben Drury told CMU: "Establishing this collaboration with Sony United Kingdom puts us in a great position to provide customers with a compelling combination of exciting content and high-quality devices. Through key partnerships we will be able to provide more choice for consumers, encourage more competition in the digital music market and ultimately offer a better deal for the consumer".
Sony UK Biz Development Manager Riad Hawa added: "7digital.com offers a DRM-free video solution that delivers compelling content and ease of use, which is key to meeting our customer's needs".