SonyBMG has reportedly entered into a licensing deal with music focused social network Imeem which will allow users on the website to stream music and videos from the major's catalogue via their pages. SonyBMG is expected to get a cut of advertising revenues generated by the music streaming service.
SonyBMG follow Warner Music into a partnership with Imeem. As previously reported, Warner licensed its catalogue in July, shortly after threatening to sue the social networking firm over the music sharing its system allowed.
Music streamed via the network that comes from labels with which it has no deal are limited to thirty second previews, though Imeem is reportedly someway onto reaching similar deals with Universal and EMI which would give their users full stream access to all major label music.