Microsoft and Ford cars are distancing themselves from a US-based ad campaign designed by live music streaming company Control Room which features the Pink song 'U And Ur Hand', and which includes the straplines "Don't you and your hands have better places to be" and "See the real Pink". The plan was to reportedly use the ads on a number of celeb gossip websites known for reporting on or picturing celebrities, erm, "at their barest". As far as I know the ads are yet to be released, but some people are already getting cross about the innuendo used in them, and that has led to Ford and MSN, both clients of Control Room, to publicly distance themselves from the marketing campaign. A statement from Ford said they "knew nothing about this" and that they "would never be involved in this kind of activity". MSN said that the ad campaign ran "contrary to its brand identity". Insiders say Control Room are now likely to dump the ads, such is the way things work over there in the land of the free.
Dec 20, 2006
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1 min read
Sponsors distance themselves from Control Room ad campaign
Ford and MSN have distanced themselves from a Control Room ad campaign using Pink's U And Ur Hand, which carried innuendo-laden straplines.