Spotify has added a new Merch Hub to its app, which will aggregate merchandise from multiple artists, selected based on the music any one user has listened to.
Currently when artists connect Spotify to their Shopify merch store their products appear on their artist profile and release pages, as well as via the Now Playing view. By also featuring products in the new Merch Hub, Spotify reckons artists will be able to drive more sales.
In a blog post announcing the new feature, the streaming firm says: “When new merch drops, fans don’t hesitate. We’ve seen that in the days and weeks after an artist releases shirts, totes, hats, vinyl and more, fans flock to their Spotify profiles to get what’s new”.
“So to give the fans what they want”, it goes on, “and make it easier than ever for listeners to browse and shop for merch from their favourite artists - we’re unveiling a dedicated Merch Hub in the Spotify app”.
“Sporting merch from your favourite artists is a vital part of music culture”, it concludes, “and our new Merch Hub provides personalised merch recommendations based on your listening habits”.
Naomi