And today in Spotify acquisitions being shut down news we have Heardle which, you may have heard(le) is coming to an end next month.
Heardle was originally an independent venture, a ‘name that tune’ type quiz seeking to build on the late-2021/early-2022 hype surrounding the word game Wordle.
When Spotify acquired the somewhat gimmicky game in July last year, the streaming firm said: “Passion for music runs deep - and so does showing off those skills in musical trivia. Millions do just that with Heardle, a daily music game. And at Spotify, we love all things music - and all things music trivia - which is why we’re excited to announce that the beloved interactive music trivia game will be joining Spotify”.
Not only that, Spotify insisted that “we see Heardle as more than a trivia game: It’s also a tool for musical discovery”. Yeah, maybe. Or maybe not. Either way, the streaming firm said last week “after careful consideration, we have made the difficult decision to say goodbye to Heardle as we focus our efforts on other features for music discovery".
So, that's that then. Spotify also recently announced it is closing down its standalone live audio app Spotify Live, which was built on the back of another high profile acquisition that was in part motivated by a short-lived internet fad. In that case the acquisition was Clubhouse competitor Locker Room.