Taylor Swift gets own TV channel

Taylor Swift is getting her own TV channel as part of new AT&T video streaming service DirecTV Now in the US. What a time to be alive. Among various channels to go live as part of the new subscription service in February next year, Taylor Swift Now will air videos, live performances, behind the scenes footage and other bits and bobs from the musician's archive, according to Variety. A tweet from AT&T adds that it will be "a new destination for unique and never seen videos". Swift says in a statement: "Are you ready?" Which is, frankly, not the insight I was after. Reese Witherspoon is getting her own channel too, called Hello Sunshine, and she said: "As we continue the journey of creating engaging entertainment for and about women at Hello Sunshine, it's exciting to have a partner in AT&T who shares that commitment with us". Let's pretend Taylor Swift said something roughly along those lines. Maybe Swift will say more when she plays DirecTV's Super Bowl event around the launch in February.