Telewest are reportedly about to announce that they are not planning on selling their content division Flextech after all. As previously reported, the cable firm have been accepting bids for company, which runs TV channels Trouble, Living, Bravo and the UKTV network. ITV, BSkyB and RTL all reportedly expressed an interest in the sale.
Telewest have dithered about whether to sell Flextech for a while, though why the change of heart of this point is not completely clear. Some say Telewest bosses were unwilling to sell out to the highest bidder, BSkyB, while others say the whole sell off thing was just a way for the cable company to value its TV channel assets ahead of the much planned merger with cable rival NTL.