Nov 8, 2004 • 1 min read

Tesco enter download arena

Supermarket Tesco is launching a download service with 500,000 tracks at 79 pence each using a Microsoft codec, aimed at dads buying music for their families.

It was like I was saying this weekend, there's just not enough download services out there. Well, fear not, because those bastions of new music, Tesco, have announced they are launching their very own iTunes style download platform selling some 500,000 tracks using a Microsoft codec. Tracks will sell for a cheap cheap cheap 79 pence a shot.

Confirming the supermarket's entry into the download world, Tesco boss Laura Wade Gery told reporters: "As the price of portable digital players falls, customers will demand more choice. That is what we are delivering." Indicating what segment of the download market they were after, Gery continued: "Music buying is changing. We know that for the first time dads are spending more on music each week than their teenage sons."

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