Indie digital aggregators The Orchard have announced a new partnership with Chinese telecommunications firm Huawei which will give the tech firm access to The Orchard's catalogue of music for their "Active Music Offering", which will offer mobile operators the facility to offer their consumers a "powerful, private-label digital music service allowing for customisation by location, demographic and customer segmentation".
Confirming the deal, Huawei's VP Application & Software, Linda Shuai, told CMU: "Huawei's vision is to enrich life through communication, and our mission is to focus on our customers' market challenges and needs by providing solutions and services that consistently create maximum value for them, and the AIMI Digital Music Solution is created to serve our customers. The Orchard's leading position in digital music distribution and marketing adds tremendous value to our AIMI offering and we are excited about the opportunity to work together with The Orchard to further explore and develop the global digital music market".
All of which reminds me - Happy New Year to all our Chinese readers. I forgot to say. Despite getting caught up in the New Year celebrations in central London at the weekend. Happy Year Of The Pig.