Independent digital aggregator types The Orchard have announced a new partnership with digital music technology people MusicIP which will see the latter's MusicSearch technology being used to offer anyone working in the wacky world of synch rights (looking for music for films, adverts and TV shows) use of a new tool which will enable them to easily search The Orchard's vast catalogue of independent music. The new tool will be called Trackdown.
The Orchard chief Greg Scholl told CMU yesterday: "As The Orchard continues to transcend traditional notions of 'distribution' and redefine what it means to be a true business partner to artists and labels, our new Trackdown service, powered by industry-leader MusicIP, ensures our music supervisor clients have a powerful, easy to use tool to find what they need in our peerless catalogue".