Independent digital content distributor The Orchard has announced it has renewed its partnership with UK based One Media, who own rights in 70,000 music tracks and videos, including work by the likes of Ike and Tina Turner, George McCrae, Edwin Starr and Marmalade. The new deal will also see Orchard represent One Media through its Brand Entertainment division, which provides "digital media solutions" to brands and ad agencies. It will also mean The Orchard will represent the 124 Pavarotti recordings that One Media have just secured digital rights to.
Confirming the deal, One Media MD Michael Infante told CMU: "Our relationship with the Orchard has been a 'road to success' for bringing One Media's music to the digital market. In a little under two years we have listed over 1,200 albums so far, with a further 800 now in the pipeline. Our acquisitive trail for music and music video copyrights has been efficiently delivered to all websites currently within the Orchard's remit. We are delighted to have extended deal and look forward to a mutually beneficial trading relationship".
The Orchard CEO Greg Scholl added: "Michael and the One Media team are innovators and investors in this ripe time for independents. We will continue to serve them in the future as we have in the past – driving catalogue sales through innovative programs and promotions, and ensuring One Media derives full value from its exciting new acquisitions by optimizing their sale in the digital realm. Further, bringing this unique content into our Brand Entertainment group, we expect to drive new, incremental value for One Media".