Digital content aggregator types The Orchard have just announced a marketing and digital distribution deal with London's leading reggae/dancehall label Greensleeves, which celebrates its thirtieth anniversary this year. The partnership will see the indie's catalogue now made available to all the digital music services The Orchard deals with - that includes music from the likes of Shaggy, Shabba Ranks, Gregory Isaacs, Pato Banton, Yellowman, Beenie Man, Eek-A-Mouse, Freddy MacGregor, Barrington Levy, Wailing Souls, Sizzla, Scientist and U-Roy.
Confirming the deal, Steve Weltman, CEO of Greensleeves parent The Zest, told CMU: "The Orchard has proven its leadership as a distribution and marketing company that puts the music first and understands how to market it. That's why we chose The Orchard, and we believe that they're better suited than any other company to help us maximise our catalogue. This is a big year for both Greensleeves and The Orchard, and we're looking forward to working together to turn new and old fans on to some of the best reggae sounds on the planet".