Digital distribution firm The Orchard has announced a deal with the Turkish performing rights organisation, Mu-Yap, which will give the company access to about 80% of Turkey's music market. The deal will see The Orchard marketing and distributing Mu-Yap's catalogue to digital music stores the world over.
Mu-Yap president Bulent Forta confirmed the deal, telling CMU: "After a detailed review of the many different distribution alternatives available to us, it is clear that The Orchard is best positioned in the marketplace to exploit global revenue opportunities for our member labels and artists. The Orchard team demonstrated a sophisticated understanding to our catalogue and translated that into a creative marketing approach. What The Orchard is doing - and how they are doing it - is unique in the industry, and we're excited to be a part of it".
The Orchard top man Greg Scholl added: "As the literal crossroads between the East and West, Turkey has a magnificent cultural and musical history. Turkey's genres are dazzling in their diversity: pop, rock, arabesque, belly dance music, jazz, classical, folk, and Ottoman classical. We look forward to developing new global audiences for this rich catalogue while at the same time, ensuring Turkish people everywhere have access to the music of their cultural heritage."