Music website This Is Fake DIY has been confirmed as the 'official digital partner' of this weekend's Camden Crawl. The deal has been put together by online marketing agency Sonic Network, who will work with This Is Fake DIY to create content around the Crawl which will be distributed via Sonic's other content partners.
Commenting on the promotion, Sonic Director Lawrence Cooke told reporters: "This appointment is testimony to the way that Sonic has approached the online market, bringing site build, content creation, and monetization of traffic together in one package. This is the first time advertisers can reach this audience across multiple channels".