Dublin based technology firm Ticket Text has announced a deal with UK venue owners the MAMA Group which will see the London based firm provide mobile ticketing through Ticket Text's system at its 18 venues, which include the Hammersmith Apollo, Jazz Café, Forum and Borderline in London, and all those Barfly venues around the UK.
The deal means tickets will be available for a variety of MAMA Group events via Ticket Text's website - http://www.ticket-text.com. Tickets are sent as barcodes to gig goers' mobiles, and checked at the venue on those nifty barcode readers.
Confirming the deal, MAMA bosses Dean James and Adam Driscoll said in a joint statement yesterday: "The MAMA Group is committed to providing cutting edge live music to fans across the UK. In particular, we are unique in promoting thousands of new bands each year through our Barfly venues. We are delighted to partner with Ticket Text to provide a mobile ticketing solution for our venues and to supporting new technology and solutions in the same way in which we support new music talent every day".
Ticket Text's CEO Mark Mc Laughlin added: "Ticket Text is delighted to partner with the MAMA Group. This partnership is further validation that mobile ticketing is the future of all event ticketing. Mobile ticketing eliminates the need for postage and packaging fees and offers a more efficient distribution method for the customer while offering the venue a new method for distributing tickets. MAMA Group Venues are the hub for the discovery of new music and will now be the hub for new digital initiatives starting with mobile ticketing via http://www.ticket-text.com".