Ticketmaster US has announced another digital music promotion which will make free downloads available to music fans buying concert tickets via the ticketing agency's online operation. Every online ticket buyer will have access to a ten-track sampler of music from emerging artists, while buyers of summer concert tickets will also get access to a free iTunes download.
The new initiative is part of the wider partnership between Ticketmaster and iTunes, launched earlier this year, which in turn followed early initiatives that bundled together ticket and download purchases, in particular around the release of Bob Dylan's 'Modern Times'. The two companies also sell bundled Ticketmaster+iTunes download cards.
Commenting on his company's latest digital music promotion, Ticketmaster CEO Sean Moriarty told reporters: "Ticketmaster's concert programme gets digital and live music directly to the fans, enabling them to experience new and undiscovered music".