Ticketmaster has moved its UK affiliate programme to the buy.at online affiliate network. I don't really understand what that means, except I think they'll be a new buy.at widget that affiliates wanting to sell Ticketmaster tickets via their websites will be able to use.
Ticketmaster UK MD Chris Edmonds told CMU: "We are delighted to be working with buy.at in order to build on the success of our in-house programme, launched in 2001. Moving the affiliate programme to buy.at allows us to improve services and functionality for our affiliates and in turn bring more consumers to purchase tickets for our client's events".
buy.at CEO Kevin Cornils added: "Ticketmaster is one of the largest ecommerce sites on the internet selling millions of tickets every year, and we look forward to helping them increase their online sales. With our EventEngine widget delivering a dynamic feed of available tickets to affiliates, we will work to ensure that affiliate sites are kept updated, conversion rates are increased and affiliates benefit from the ticket sales they generate".