Ticketmaster in the US have announced a number of co-promotional tie-ins with Apple's iTunes. Firstly, they will be offering a free iTunes download with every concert ticket bought via their online ticketing website, http://www.ticketmaster.com. Ticket buyers will also have access to a digital sampler featuring a selection of music from artists currently on tour.
Meanwhile, fans who pre-order featured artist albums from iTunes will get priority access to gig tickets for that artist - an extension of a promotional technique used to maximise US pre-orders of new albums from Bob Dylan and Red Hot Chili Peppers last year.
The two companies also plan to launch joint gift cards which can be used to buy tracks from iTunes or tickets from the Ticketmaster website.