TikTok yesterday launched a number of new promo tools for musicians on the platform under the banner Artist Account. Basically artists can post and sign-post more content to promote their music to TikTok users.
"With the introduction of the Artist Account", says TikTok's Head of Music Partnerships & Programming, Paul Hourican. "We are proud to further empower artists by providing them with the tools they need to reach new heights on TikTok".
Among the tools on offer for musicians who sign up for an account is an 'artist tag', highlighting to TikTok users that they are a music-maker, plus a 'music tab' that allows them to curate their music within the TikTok ecosystem.
Artists will also be able to highlight new releases, pin a preferred post to the top of their discovery page, and post content under the banner 'Behind The Song', where they can "share the stories and inspirations behind their songs, fostering a deeper connection with fans".
Hourican adds that with Artist Account - as well as the recently launched Add To Music App function, which allows users to save tracks heard on TikTok to their personal Spotify or Amazon Music libraries - "we're seeing how these features can deepen engagement whilst creating unique opportunities for fans to connect with their favourite artists in meaningful ways, driving music discovery on the platform".