TikTok has launched a new feature called Add To Music App. Its purpose - as you might guess from its matter of fact name - is to allow users to save music they hear on the video-sharing platform to their personal library on their streaming service of choice.
"TikTok is already the world's most powerful platform for music discovery and promotion, which helps artists connect with our global community to drive engagement with their music”, says TikTok’s Global Head Of Music, Ole Obermann.
“Add To Music App takes this process a step further, creating a direct link between discovery on TikTok and consumption on a music streaming service”, he goes on, “making it easier than ever for music fans to enjoy the full-length song on the music streaming service of their choice, thereby generating even greater value for artists and rightsholders".
Initially available in the US and UK, the new tool works with Spotify and Amazon Music - the latter for users signed up via Amazon Prime or on Amazon Music Unlimited.
