The nominations are out for the first ever UK Music Video Awards, which will takes place next month in London, hosted by comedian Adam Buxton.
Amongst those gracing the shortlists are videos for tracks by the likes of Chemical Brothers, The Ting Tings, Duffy and Hot Chip. Categories include best pop video, best rock video, best indie/alternative video, best urban video and best dance video, as well as more technical ones like best cinematography, best editing and best visual effect. There's also an award for the best budget video.
Directing duo Diamond Dogs have been nominated seven times for their various videos for The Hoosiers, as well as being placed on the best director shortlist. Nima Nourizadeh isn't far behind, similarly nominated in the best director category as well as receiving six nominations for his videos for CSS, Mark Ronson, Hot Chip and Flight Of The Conchords.
Also appearing in the best director list are Ting Tings directors Alex and Liane; plus Dougal Wilson, who has worked on promos for Goldfrapp and Bat For Lashes; Jaron Albertine, who worked on Roisin Murphy's 'You Know Me Better' video; and comedy actor Richard Ayaode, who has turned his hand to promo making of late, working on videos for the likes of Arctic Monkeys and Super Furry Animals.
Up for the people's choice award, to be presented in association with Capital Radio and Global Radio's local radio One Network, are videos for Adele's 'Chasing Pavements', Duffy's 'Mercy', Estelle's 'American Boy', The Hoosiers' 'Goodbye Mr A', Leona Lewis's 'Bleeding Love', Mark Ronson's 'Valerie', Sam Sparro's 'Black and Gold', Sonny J's 'Handsfree', The Ting Tings' 'Shut Up and Let Me Go', and Will Young's 'Changes'.
MVA Editorial Director David Knight says, "UK music videos have been an important part of British creativity and culture for more than three decades, and the UK music video industry continues to be a hotbed of talent and ideas. Once it gets its start in music videos, that talent base consistently feeds into other areas of film, commercials and TV".
The awards take place on 14 Oct at London's Odeon West End. Tickets for the event are now on sale, and you can see the full shortlist of nominees here.