Northern Ireland's ITV company, Ulster Television, has won the lucrative radio licence for Belfast. They will launch a new station for the over 45s combining golden oldies with local news and chat. Having beaten most of the big radio players to the licence, they hope to persuade some of the 70% of over-45s in the city who don't currently listen to commercial radio to tune in - using the familiarity of the company's TV brand as a hook.
Elsewhere in OfCom awarding new radio licences news, Atlantic Broadcasting's
Atlantic FM has been awarded the new radio licence for Cornwall.
Well done them.