Universal Music has announced a new partnership with music creation platform BandLab focused on all things AI.
The specifics of the partnership are not yet clear, but the two companies say that they will advance their "shared commitment to ethical use of AI and the protection of artist and songwriter rights", and will "pioneer market-led solutions with pro-creator standards to ensure new technologies serve the creator community effectively and ethically".
Both Universal and BandLab have formally backed the Human Artistry Campaign, the music industry led initiative that acknowledges the positives of AI in the music space, but also calls for AI platforms to respect copyright and other creator rights.
Confirming the alliance with BandLab, Universal boss Lucian Grainge says: “We welcome BandLab’s commitment to an ethical approach to AI through their accessible technology, tools and platform. We are excited to add BandLab Technologies to a growing list of UMG partners whose responsible and innovative AI will benefit the creative community".
BandLab CEO Meng Ru Kuok adds that his company is "steadfast in its respect for artists' rights and the infinite potential of AI in music creation, and we believe our millions of users around the world share in this commitment and excitement".
“Though new technologies offer unbelievable possibilities to break down more barriers for creators", he goes on, "it’s essential that artists’ and songwriters’ rights be fully respected and protected to give these future generations a chance of success”.
“As demonstrated by BandLab embracing the Human Artistry Campaign principles and this collaboration with UMG, we are committed to getting it right. Through our joint efforts, we anticipate a future of music that is innovative, rewarding and endlessly inspiring".