As expected, Universal Music has appointed former V2 boss Tony Harlow as Senior VP Of International Marketing for Universal Music Group International. Harlow was key in engineering Universal's acquisition of V2 and, with the former indie swallowed by the major's Mercury division rather than continuing as its own entity within the group, it was expected he would be given a different senior role within the company. Harlow will head up all of UMGI's international marketing activities.
Confirming the appointment, UMGI's Exec VP Max Hole told CMU: "We are very fortunate to be able to bring such a talented, versatile music man as Tony into our senior management team in London. I'm very much looking forward to working closely with him as we refine and strengthen our international marketing strategies".
Harlow himself said: "It will be a huge step to move back into such an exciting company, brimming with new music, and with an unrivalled worldwide platform. I'm truly looking forward to the experiences and challenges it will bring to me personally, and to the chance to work with Max and the excellent team he has assembled. Times are challenging but more than ever, everyone realises the importance of gathering whatever sales are to be had everywhere".