Universal France launch blog for digital ideas

The French bit of Universal Music has set up a blog aimed at attracting the next generation of web entrepreneurs who might just be sitting on the next big thing in digital music. Following that Wired interview with Universal Music chief Doug Morris last Autumn, in which the major label top man said of problems the record companies faced in the early days of the internet "I wouldn't [have been] able to recognise a good technology person - anyone with a good bullshit story would have gotten past me", the major now says anyone (Bullshitters included, presumably) with a good idea for new online or mobile based digital music propositions can get direct access with their development team via the blog. Outsiders can post on the blog, but their posts will only be readable by Universal insiders. What the digital innovators get out of it I'm not sure. Money, investment or work you'd assume. Or the warm glow of knowing they helped little old Universal Music survive in the digital age.