Universal France launches brand partnerships company U Think!

So, who's keeping track of all these 'brand partnership' departments being launched by major record companies around the world? I hope some one is, because I meant to but never did. Anyway, Universal Music France is the latest major owned division to launch a new venture designed to forge partnerships between brands and bands. The new venture will be called U Think!, and will be headed up by Olivier Nusse, an existing Universal France exec who will continue to run the major's ULM label as well as overseeing the brand partnerships company.