Universal Music has announced the launch of a new Chinese label called Magic Muses which will be dedicated to soundtracks, working with the country's film and TV industries. Says the major: "Magic Muses will work closely with local artists and composer talent to create bespoke musical works for high-profile film and TV projects in China".
The new Beijing-based label will be run by Kelvin Hou, who - among other things - founded and ran Mtime, a Chinese movie database and online community. Says he: “Magic Muses will be devoted to creating an open and sustainable platform to bring together local talent from music and the film and TV industries, help them to share ideas, exchange resources and produce quality works to engage new and wider audiences globally".
Meanwhile the boss of Universal Music Greater China, Sunny Chang, adds: “The launch of Magic Muses shows UMG’s strategic commitment to helping further raise the awareness of Chinese music culture and creativity globally. In the future, the label will play an important role in helping Chinese movie and TV music reach new audiences around the world, thanks to UMG’s unparalleled global network of labels and support”.
The first movie project Magic Muses will work on is the forthcoming film 'My People My Homeland' which is set for release on 1 Oct.