Universal Music Greater China has announced a new strategic partnership with "king of Mandopop" Jay Chou and his record label JVR Music. The deal covers Chou's catalogue and future projects and will also see the major support other talent on his label, including Patrick Brasca and Young.
Confirming the deal, the CEO of Universal Music Greater China, Timothy Xu, says: "It is with immense pride and excitement that we welcome Jay Chou, an icon of our times, into the Universal Music family”.
“This partnership is more than a milestone for us”, he goes on, “it's a celebration of Jay's extraordinary artistry and global appeal. We are deeply honoured to be entrusted with his musical legacy and are eager to help showcase his remarkable talent to a broader global audience".
The CEO of JVR Music, JR Yang, adds: "Aligning with UMG in this strategic partnership marks a new chapter for Jay and JVR towards our vision of elevating Mandarin pop music globally”.
“Leveraging UMG's extensive global network enables us to amplify Jay's artistic impact and the diversity of our artist roster on a global scale”, he continues. “We are excited about harnessing this alliance to transcend cultural boundaries and cement the international presence of our unique musical heritage".