Universal Music Middle East & North Africa has announced a new partnership with Cairo-based Harb Talent Management.
Under the alliance, the two companies plan to jointly discover, develop and sign talent in the region, getting involved in those artist's live activities and brand partnerships as well as their recordings.
The partnership launches with three signings already confirmed, in the form of Egyptian hip hop artists Ahmed Santa, Slyver and Abu El Anwar, all of whom have new music upcoming, either later this year or in 2024.
Says Patrick Boulos, CEO of Universal Music MENA: “It is an exciting time for us to build a presence in Egypt via this partnership with Harb Management. We have a shared passion to develop and support the local music scene in Egypt and offer talents the best of label and management services".
Harb Management founder Sherif Harb adds: “We are THRILLED to be identified by Universal Music MENA as a local partner in Egypt and it is certain that we will be able to work in line with their international network and global infrastructure to better service talents and the local music scene".