Nov 28, 2007 • 1 min read

Viagogo say Barbra Streisand tickets most overvalued

Secondary ticketing firm Viagogo has published its 2007 list of most and least valued tours, with The Verve topping the resale chart and Barbra Streisand the most overvalued.

I'll let you form your own opinion about whether or not the secondary ticketing market -which allows people to resell gig tickets for profit - is a good thing, because I'm feeling generous. But this is an interesting aside from the whole ticket resell phenomenon.

Secondary ticketing firm Viagogo have been comparing the face value of tickets with what people were willing to pay for them on their auction website - and have released a list of the highest value tours (ie the ones where secondary ticket buyers were willing to pay a lot more than face value) and the most overvalued tours (where secondary ticket buyers weren't willing to pay face value).

While it comes as no surprise to know that Led Zeppelin tickets were very highly valued (with secondary tickets going for 7.3 times the face value, despite promoter Harvey Goldsmith's pledge to cancel resold tickets), The Verve's reunion tour actually topped the value chart because their tickets were going for 7.9 times their face value on the resale site.

At the other end Viagogo reveal that Barbra Streisand had the most overvalued tickets, with bids for £550 tickets only reaching £337. Meanwhile £100 tickets for George Michael reached £84, and £70 for Beyonce reached £64.

Commenting on the survey Viagogo CEO Eric Baker told CMU: "I have been surprised by many of our findings, The Verve beating Led Zeppelin to the most desirable ticket of 2007 is a tremendous feat. It is interesting to see the bottom three had some of the highest face values of the year, these artists are perhaps not as desirable as they once were".

The top ten most highly rated tickets were as follows - the face value first, the resell price second, and the viagogo index (ie how many times bigger the resell price was than the face value) last.

1. The Verve (£30-£237-7.9)

2. Led Zeppelin (£125-£914-7.3)

3. Rihanna (£27.50-£130-4.7)

4. The Killers (£23-£106-4.6)

5. Take That (£40-£180-4.5)

6. Westlife (£32-£140-4.4)

7. 50 Cent (£35-£145-4.2)

8. Bruce Springsteen (£55-£221-4.0)

9. Prince (£31-£125-3.9

10. Michael Bolton (£35-128-3.7)

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