Online music video aggregator VidZone has announced a licensing deal with YouTube which will see pop promos distributed by the company, which come from independent record labels, officially available via the video sharing service. The labels VidZone represent will receive a royalty from videos played via YouTube.
VidZone CEO Adrian Workman told CMU: "This broad cooperation with YouTube is highly significant as it offers all independent record labels the opportunity to monetise their music videos via the largest and most popular online video community. Artists such as Madness, Freemasons, Tiesto, The Whip, Fatboy Boy Slim, Guru Josh Project and Armand Van Helden will soon be making their entire music video catalogues available via YouTube".
Patrick Walker, Video Partnerships Director at YouTube owners Google, added: "We look forward to the wealth of exciting, fresh music videos that VidZone will bring to the YouTube community. And the application of our Video ID technology means they'll be able to automatically discover and monetize their content when uploaded by fans".