Universal Music's Virgin label services division has announced a new deal with Modern Sky UK, the Liverpool-based independent label that is part of China's Modern Sky Entertainment group.
Confirming the deal, David Pichilingi, CEO of Modern Sky UK and North America, says: “As a champion for talent from the north of England and Scottish music scenes, we’re extremely proud of all we’ve achieved up to now".
"We’re delighted to sign this deal with Virgin Music UK, providing a global team who closely align with our values and ambition", he goes on. "This deal will allow us to work more effectively globally and we are excited at the prospect of sending Modern Sky to new heights in 2023 alongside our friends and partners at Virgin Music".
Vanessa Bosåen, President of Virgin Music Label & Artist Services UK, adds: “I’ve been blown away by the culture Modern Sky have built around their artists. The team are truly dedicated to unearthing the very best new talent in Scotland and the north of England, and simultaneously bring out the ingenuity of their more established acts. And they have a great laugh while doing it!"
"We just had to get involved", she continues, "and together with our global team at Virgin Music Group we can’t wait to take these artists to the next level".