Virgin Digital and the Carphone Warehouse have announced an alliance which will see the former power the latter's MyMobileMusic.co.uk website - a Windows Media based system that sells music compatible with most MP3 players and many music enabled mobiles.
Here's what Virgin Retail Marketing & New Media Director Steve Kincaid has to say about the partnership: "This is a fantastic opportunity for both parties to reach music fans with an easy-to-use and quality download service".
The Carphone Warehouse's Online Director Andy Brown added, "The partnership allows us to add value to our customers' online experience and will allow The Carphone Warehouse to benefit from Virgin's rich musical heritage. We know from our experience of working with Virgin Mobile in France as Phone Store, that partnerships with Virgin companies allows us to leverage their brand values and expertise to create compelling content for our enviable customer base".