Distribution news anyone? Vital Distribution has just announced a new deal with American independent Victory Records, the label behind loads of those American bands that the rock kids love, and the rest of us have never heard of (Hawthorne Heights, Aiden, Honor and The Junior Varsity are among those Victory artists touring the UK this month). The new deal will kick off on 1 Feb.
Confirming the deal, Victory boss Tony Brummel told CMU: "Vital continually demonstrates its prowess in the British marketplace via the habitual chart presence of its distributed titles. They are a fiercely independent and successful organisation that can effectively distribute records of all sizes. With Victory's ever increasing profile in the territory and the expansion of our London office this was a natural alliance."
Vital MD Peter Thompson added: "Victory is one of the hottest independent labels in the world. It represents all that is good and strong about independence. It is also a lifestyle and a family and Vital is now proud to be part of that family. We are committed to taking the enormous success that Victory has achieved within North America and reproducing the same sort of results within the UK. This is a great coup for Vital and a challenge that myself and everyone at Vital is really looking forward to."