Warner Music have announced a deal with Chinese mobile firm Unicom which will make them the first major to enter into a catalogue-wide mobile music deal in China. The deal will see ringtones, ringback tones and artist greetings from a plethora of Warner signed artists made available to Unicom's 130 million subscribers - providing a considerable revenue stream and marketing platform for the major's music.
Confirming the deal, Alex Zubillaga, Warner's Exec VP Digital Strategy And Business Development, told reporters: "We are extremely excited to be entering into the wireless entertainment business in China with a partner who shares our ambition to grow this important platform for music. We believe that the expansion of instant, compelling and secure mobile services in this region presents the music industry with huge opportunities, and we are proud to be at the forefront of those developments."