Aug 9, 2006 • 1 min read

Warner enters global deal with American Recordings

Warner Music International has signed a deal with Rick Rubin's American Recordings to distribute and administer its recordings worldwide, previously handled outside the US by a Universal division.

Warner Music International has forged a deal with Rick Rubin's American Recordings, which means that Warner will now distribute and administrate the label's recordings worldwide. Warner have always distributed American Recordings releases in the US, but elsewhere it was a job done by one Universal division or another (Mercury in the UK I think, but don't go quoting me on that). The deal means Warner's global teams will now be working with the likes of Johnny Cash, the Black Crowes and Slayer. Well, I say "working with", I should say "working with recordings from the likes of". I don't think there's going to be much working with Johnny Cash going on.

Anyway, here's the words that John Reid of WMI used to describe the new deal: "We believe extending our relationship with American represents a unique opportunity to explore exciting new ways to package and deliver this music to a global audience across a variety of digital and physical platforms".

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