Warner Music International have announced a deal which will see their catalogue being made available to customers of Russian mobile network VimpelCom, via their music platform Beeline. The phone company reportedly have over 50 million subscribers which, for those of you not so hot on figures, is a lot. Through the deal VimpelCom will be able to make ringtones, full-track downloads and video clips available to their customers featuring Warner artists. The deal will also see VimpelCom getting involved in the upcoming Moscow concert from Warner signed Madonna - Beeline will be the main sponsor of the gig, and the phone company will run ticket competitions via its network.
Confirming the deal, Warner's Executive VP Of Digital Strategy And Business Development, Alex Zubillaga, told reporters: "This is an exciting deal for Warner Music, not only because it provides Russian audiences a unique way to connect with Madonna, but also because one of our most iconic and popular artists will introduce music fans to Beeline's new mobile music service".