Warner Music has launched new label Asiatic Records, which will sign rap and hip hop artists from across Asia. It will focus particularly on female talent in the region, with its first signing being Indonesian rapper Ramengvrl.
VP A&R for Asia at Warner, David Stouck, says: "We are THRILLED to announce the launch of Asiatic Records and the signing of Ramengvrl. Asiatic is Warner Music's home to the best hip hop artists across the region, and Ramengvrl is clearly one of a kind".
"She's taken the Indonesian market by storm", he adds, " we now have the opportunity to show the world what a truly unique talent she is. And she is just one example of the cutting-edge, multilingual artists breaking out in the region. We really see an opportunity at Asiatic to amplify top-tier talent from across Asia and to provide a launchpad for their worldwide success".
Ramengvrl herself says: "I'm very excited to join Asiatic Records and the Warner Music family. Making it in Indonesia with music that defies conservative views is one crazy accomplishment. Now with Warner Music's support, I'm ready to make my mark across the rest of Asia, and beyond".
"I'm so glad that the team at Asiatic Records is fully in line with this vision and my unapologetic f-what you think style", she goes on. "They have built an amazing team to support me and I can't wait for the world to hear more of the songs we're working on!"
You can hear one of those songs right now. Ramengvrl's first release on Asiatic, 'Ain't No MF', featuring pH-1, came out last week. Watch the video here: