Warner Music India has announced a partnership with Indian pop star Armaan Malik which will see the major and the musician sign artists via his Always Music Global label. That venture will also release some of Malik's own music, specifically his Hindi non-film music.
The two companies say the partnership will seek to further their "shared vision to fuel the burgeoning music scene of India" and to "release, market and position Hindi pop music across the world".
Says Malik: “I’m humbled and honoured to embark on a new chapter of my career with this unique collaboration between my label Always Music Global and Warner Music India. Showcasing Indian pop music at a global level has been a long-running dream of mine, and I can’t wait to work towards fulfilling it".
Meanwhile, the MD of Warner Music India-SAARC, Jay Mehta, adds: “We are absolutely delighted to partner with Armaan Malik. He is undoubtedly one of the nation’s favourite musicians, who, at a very young age, has fortified his position at the top. With this collaboration, we re committed to achieving our vision of bringing the Indian sound to a global audience”.