Warner Music has announced it has made a strategic investment in Middle East-based HuManagement, which currently represents over 300 creators from across the music, film, TV, sports and digital sectors in that region.
The new deal, we are told, "establishes a long-term A&R scouting agreement, in addition to marketing and branding opportunities, empowering Warner Music to identify and amplify artists with the potential to integrate them into its expansive global network".
Plus, "HuManagement's cutting-edge expertise in marketing, PR, bespoke social media strategies and branding will be made available to Warner Music’s roster, ensuring a holistic approach to artist development and amplification". And why not?
Says Alfonso Perez-Soto, President of Emerging Markets at Warner Music: “As we continue to grow our operations in the Middle East and establish ourselves as market leaders, it’s imperative that we offer our artists an unrivalled service. By partnering with HuManagement, we are further enhancing the value we can provide to our roster and can guarantee them rounded end-to-end support, for the likes of live shows, sponsorships and brand developments".
HuManagement co-founder Hady Hajjar adds: "We believe this collaboration will usher in a new wave of innovation, creativity and unprecedented opportunities for the music and talent industry in the MENA region".